Privacy policy

Last updated: October 27, 2026

Rovexem LTD operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details: Your name, address, billing address, shipping address, phone number, and email address.

  • Financial information: Credit card, debit card, financial account numbers, payment card information, transaction details, payment confirmations, and other payment details.

  • Account information: Your username, password, security questions, preferences, and settings.

  • Transaction information: Items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your past transactions.

  • Communications with us: Information you include in communications with our customer support team.

  • Device information: Information about your device, browser, network connection, IP address, and other unique identifiers.

  • Usage information: Information regarding your interactions with the Services, including how and when you navigate our website.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you: When you create an account, use our Services, communicate with us, or otherwise provide your personal information.

  • Automatically through the Services: From your device when you visit our website, including through cookies and similar technologies.

  • From our service providers: When we engage third parties to provide technology or other services on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Provide, Tailor, and Improve the Services: To process payments, fulfil orders, manage accounts, remember preferences, arrange shipping, facilitate returns and exchanges, enable product reviews, and improve your shopping experience.

  • Marketing and Advertising: To send marketing and promotional communications by email, text message, or postal mail, and to display advertisements for products or services based on your previous purchases, shopping activity, or other interactions, where permitted by law.

  • Security and Fraud Prevention: To authenticate accounts, protect payments, detect and investigate fraudulent or illegal activity, and maintain the security of our Services.

  • Communicating with You: To provide customer support, respond to enquiries, and maintain our business relationship with you.

  • Legal Reasons: To comply with applicable laws, respond to valid legal requests, resolve disputes, and enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

  • With Shopify, vendors, and service providers performing services on our behalf, such as payment processing, analytics, customer support, cloud storage, fulfilment, and shipping.

  • With business and marketing partners to provide advertising and marketing services, subject to applicable privacy laws and your rights.

  • When you direct us, request disclosure, or otherwise consent to sharing information with third parties.

  • With our affiliates or within our corporate group, where applicable.

  • In connection with a business transaction, to comply with legal obligations, enforce our policies, or protect our Services, rights, customers, or others.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of our store to provide and improve the Services.

Information you submit through our store may be transmitted to and shared with Shopify and third parties located in countries other than your own.

To learn more about how Shopify uses your personal information and the rights available to you, visit the Shopify Consumer Privacy Policy.

You may also visit the Shopify Privacy Portal to learn more about available privacy rights and options.

Third-Party Websites and Links

Our Services may contain links to websites or online platforms operated by third parties. If you follow links to websites that we do not control, you should review their privacy and security policies and terms.

We are not responsible for the privacy, security, accuracy, or reliability of third-party websites. The inclusion of links does not necessarily imply endorsement of their content or operators.

Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian of a child who has provided personal information to us, you may contact us using the contact details below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age, as those terms are defined under applicable law.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee absolute security. Information you send to us may not be secure while in transit. We recommend avoiding unsecured channels when communicating sensitive or confidential information.

How long we retain personal information depends on whether we need it to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information, subject to applicable laws and exceptions:

  • Right to Access: Request access to personal information we hold about you.

  • Right to Delete: Request deletion of personal information we maintain about you.

  • Right to Correct: Request correction of inaccurate personal information.

  • Right of Portability: Request a copy of your personal information and, in certain circumstances, its transfer to another party.

  • Managing Communication Preferences: Opt out of promotional emails using the unsubscribe option provided in those communications. We may still send non-promotional messages relating to your account or orders.

Rights for UK and European Economic Area Residents

Subject to applicable laws and exceptions, residents of the United Kingdom and European Economic Area may also have the following rights:

  • Objection to Processing and Restriction of Processing: Request that we stop or restrict processing personal information for certain purposes.

  • Withdrawal of Consent: Withdraw consent where we rely on consent to process personal information. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

You may exercise your rights through the relevant options available on our Services or by contacting us through our website's contact page or Live Chat.

To learn more about Shopify's processing of personal information, visit the Shopify Privacy Portal.

We will not discriminate against you for exercising your privacy rights. We may need to verify your identity before processing a request, as permitted or required by law. You may also appoint an authorised agent where permitted, subject to verification requirements.

We will respond to requests within the timeframes required by applicable law.

Complaints

If you have concerns about how we process your personal information, please contact us through our website's contact page or Live Chat.

Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority. For the European Economic Area, you can find a list of supervisory authorities through the European Data Protection Board.

International Transfers

We may transfer, store, and process your personal information outside the country in which you live.

Where personal information is transferred outside the United Kingdom or European Economic Area, we will rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses or applicable UK transfer safeguards, unless the destination country has been recognised as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, or legal obligations.

We will publish the revised policy on this website, update the "Last updated" date, and provide notice where required by applicable law.

Contact

If you have questions about our privacy practices, this Privacy Policy, or wish to exercise your privacy rights, please contact Rovexem LTD through our website's contact page or Live Chat.

Business Address:

Rovexem LTD
222b Wareham Road
Wimborne
BH21 3LN
United Kingdom

For the purposes of applicable data protection laws, Rovexem LTD acts as the controller of your personal information where applicable.